Factors Affecting Customer Satisfaction of Mobile Banking in Libya

In today's digital age, Facebook has become an integral part of our daily lives, with millions of users worldwide spending a significant amount of time on Facebook. With the rise of Facebook usage, advertising has also become increasingly prevalent on this platform. This study aims to expend the Theory of Planned Behavior (TPB) to investigate the effect of Facebook ads on engagement behavior. Although the (TPB) is considered a robust method for studying actual behavior, it has been criticized for its limited explanatory power and failure to account for rational and emotional processes that influence human behavior. The conceptual model proposed in this study will contribute to understanding how Facebook ads influence engagement behavior in deferent contexts.

Keywords: Facebook advertising, engagement behavior, subjective norms, behavioral intention, and perceived behavioral control.

It is expected that website design can lead to online trust, although research that systematically examines such a relationship is little. In addition, far too little attention has been paid to understand the effect of website design on e-trust across gender. In this study, therefore, three elements of website design (visual design, information design, and navigation design) are examined for their effect on consumer trust in e-commerce. Using data collected from 532 online shoppers, the overall model was first tested using structural equation modeling (SEM) analysis. The research model was then tested for each gender group separately. The results of the study indicated that website design is an important factor in establishing trust in e-commerce. Our results further revealed that website information design is more important to males than females in forming e-trust, while website navigation design is more important to females …

The Role of Website Visual Design in Predicting Consumers' Purchase Intention: an Empirical Study in a B2C Environment

Factors Influencing Attitudes toward Mobile Advertising: An Empirical Study among Libyan Consumers

Attitudes of Faculty Members at Libyan Universities toward Employing E-learning in the Cases of Emergency and Crises.

Over the recent years, there has been a significant increase in the number of women belonging to the Internet population. With this increase, researchers have begun to investigate the role of gender in information technology (IT) adoption and its related innovations, including e-commerce. Despite the large body of research on the topic, we know of no work that specifically reviews the literature regarding gender differences in these domains. To address this gap, we systematically reviewed the recent literature (in the period 2000–2017) regarding gender differences in IT adoption and six related behaviors and responses: online shopping adoption, online trust, attitude and satisfaction with e-commerce, website design preferences, and information processing strategies. Findings from the current review indicated that, in general, men are more likely to try a new IT and shop online than women

With advances in technology, the internet has allowed advertisers to design advertisements with unique features that can help capture consumers’ visual attention and enhance their psychological states such as attitudes and emotions. Yet, web advertising features and attributes can significantly contribute to online consumer behaviors. This paper strives to provide guidelines for researchers and advertisers as to what outlines the effects of online advertising design on consumers’ processing and multiple outcomes. The findings indicated that exposure to a well-designed online advertisement can influence several cognitive and emotional responses, such as attention to the ad, motivations to process the ad, depth of processing, pleasure, arousal, and online purchase intention. According to the present review, consumer involvement is regarded as an important moderator in the relationships between web advertising content as well as design and several responses, including consumers’ intention to search and process information. The article concludes by identifying several areas of opportunities for advancing our understanding of web advertising effects. Marketers and advertisers will find the current work useful, as it can be used to maximize the effectiveness of web advertising.

With web advertising growing to be a huge industry, it is important to understand the effectiveness of web advertisement. In this study we investigate the effects of web advertising visual design (WAVD) purchasing intention within the framework of an integrated model. Nine hypotheses were developed and tested on a dataset of 316 observations collected via a questionnaire survey. The results of structural equation modeling (SEM) indicate that while web advertising visual cues influence consumers' purchasing intention through advertising attitudes and brand attitudes, they do not have direct effects on purchasing intention. Further results on the moderating role of gender suggest that web advertising visual cues have direct effect on consumers' purchasing intention for male groups but not for female groups. This study contributes to the understanding the role of visual dimensions in forming online purchase intentions.

Understanding and predicting online purchase intention: Development of a model for cognitive-affective shopper responses